Rohrbach Brewing Co.
brand development
marketing strategy
website build
package design
photography
Rochester New York’s very first craft brewery, Rohrbach Brewing Co. has been growing its brand since 1991. The brand was in need of a subtle refresh that spoke to its innovation but kept a timeless, classic feel that embraces the brand’s history.
The Branding
Having grown and evolved over the years, what the brand really needed was simplification. A clear vision on who Rohrbach is and why, supported through a clear brand voice and consistent brand visuals. The logo was stripped down but kept the same fonts & iconography for continuity.
The Packaging
With multiple product lines and varying seasonals, the product lines needed to be redefined, organized, and templated. The classic line, the brewery’s flagship series, was refreshed while still staying recognizable to its original packaging 14 years ago.
Website & Social
Designed within its latest brand guidelines, the website communicates all the brand has to offer in a stripped-down, organized way, while allowing for flexibility to easily communicate new releases and events. Through organic SEO, the Rohrbach website now performs at the top of its category with an average of 17k visits per month.
