BX2 Architecture
branding
website development
A woman-owned architecture studio based in Rochester New York, the core value of BX2 is that it's the people who make the difference: the human element of understanding every detail, nuance that comes from experience, and relationships built. This brand aims to bring out that human side of architecture through hand-drawn typography, texture, and illustration.
The Logo
In an industry full of clean, cold branding, BX2 wanted to feel human. The subtle watercolor texture brings an artistic element to the brand.
Because it doesn’t translate well on everything, the BX2 brand kit includes a variety of vector-based and watercolor textured logo variations.
Visual Assets
The BX2 brand is inspired by the sketchy, lively architecture sketches and red pen revisions. Textures and layers are an important detail carried out through social media templates and brand graphics.
The Website
Simple but personal, the BX2 website serves as a brand beacon and digital home for the business, strategically built with keywords to help the brand get found.
