Victor Farmington Library
brand development
website development
Victor Farmington Library was in need of a full rebrand and website build that better reflected everything the library has to offer the community. More of a community center than just a library, we developed the “beyond books” tagline and restructured the website to better communicate its wide range of resources.
The Branding
By using the VFL acronym, the logo deemphasizes the “library” aspect, further expressing everything they have to offer with the “Beyond Books” tagline. The colorful blocks represent building blocks of learning, while the logo still incorporates its original “internet book” iconography.
Social Media
Various branded graphics and templates were provided for VFL to easily update their social media profiles and quickly stay on-brand when posting updates.
Website
With the new brand, Victor Farmington Library’s website underwent a full restructure to better communicate and organize its resources. From the first impression, it is clear that the library offers more than books to everyone in the community. As a public use website, ADA compliance and user-friendliness for all ages is critical to its overall design.
