Amity Coffee Co.
branding
illustration
website
A staple of the Penn Yan community, Amity Coffee Co. was looking for a brand refresh that better reflected their place in the Finger Lakes and communicated all that they do: including roasting their own coffee and baking everything in-house. The new brand takes inspiration from lake life, vintage fishing aesthetics, and a warm feeling of community.
The Logo
Amity Coffee Co.’s new logo provides a new sense of warm and nostalgia while it’s espresso bean dock cleat gives a subtle nod to lake life
From an active social media presence and merch to coffee bean packaging and Main St. signage, Amity now has a full suite of logo variations to use in various applications.
Brand Visuals & Custom Illustrations
The brand is further developed with warm, nostalgic, stand-out colors and fonts inspired by vintage fishing signs.
The custom illustrations are sketchy and quirky to bring Amity to life.
Applications
Mockups provide inspiration for Amity Coffee Co. to apply the branding to real-life opportunities such as their coffee cup, window signage, and merchandise.
Social Media Templates
Website
While Amity Coffee Co. was not in need of a new website build, our team revamped the existing website to apply the new branding and align its content with their goals: increase coffee sales and increase cafe traffic during peak tourism months.
