Moravia Vet Hospital
branding
website
illustration
Moravia Vet Hospital didn’t want a sterile pet care brand. Locally owned by neighbors who truly care for their community’s pets and their families, they wanted a brand that truly reflected who they were. Moravia was also in urgent need of an easy-to-find online presence with the increasing lack of pet care in the area.
The Logo
Located in a small Upstate New York town, Moravia Vet Hospital was looking for a brand that was as approachable, loving, and warm as their team. The brand also reflects their love of the outdoors in their community.
Brand Visuals
The hunter green and bold orange brand colors provide a warmth that seperates them from the commonly used blue in the industry, and gives homage to vintage camp aesthetics that inspired the brand.
Brand elements are hand drawn with love and imperfection, just like the pets Moravia cares for.
Website & Social
While the website is fun & welcoming, it also serves a lot of important purposes. Patients can find medical information, emergency resources, and important contact info quickly.
Industry legal standards and ADA compliance were implemented in this website to protect the client and their customers.
